Projects and Solutions Delivered

People Engaged in Research

Patents Granted

Awards and Accolades Won

We define and position brands with unique, authentic expressions that span digital, product, service and retail experiences.

Differentiate. 

Brand Experience

We create products, services and interactions that customers  love. We help you keep your customer at the center of everything you do.

Build Loyalty. 

Customer Experience

We envision a future that’s shaped by your customers’ evolving needs and behaviors, and use it to identify new product and service experiences.

Create New Value. 

Future Experience

What We Do

To breaking barriers, sparking innovation, and turning every win into momentum for what’s next. Let’s not just imagine the future—let’s redefine it together. 

Cheers to 2025!

Scientists have crafted ingenious 'Janus crystals' inspired by desert creatures, capable of pulling water from thin air—no energy required—offering a clever, eco-friendly solution to water scarcity!

Smart Crystals Turn Air into Water

Ankara Solar's durable 'walkable solar panels' turn everyday floors into sleek energy generators, proving you really can walk on sunshine—sustainably!

Step Into the Future with Walkable Solar Panels

AI is transforming healthcare with tools like TORCH, which identifies cancer origins with 99% accuracy, and FIND-HF, an early warning system that detects heart failure risks years earlier—offering new hope for better diagnoses, treatments, and lives saved.

AI: Detecting Cancer & Catching Heart Troubles

RMIT researchers have turned carpet waste into eco-friendly concrete reinforcement, reducing cracking, boosting durability, and cutting landfill waste. This innovation tackles global challenges, saving resources, lowering repair costs, and paving the way for a sustainable future.

Transform Old Carpet into Crack-Resistant Concrete

AirPods Pro 2 now doubles as a personal audiologist—take a quick hearing test at home, get tailored insights, and even fine-tune your sound experience for clearer, vibrant audio every day!

A Hearing Health Revolution in Your Pocket

Air Protein turns CO2 into climate-friendly meat alternatives, using microbes to create a protein-rich, scalable, and sustainable food source without land, sunlight, or traditional farming.

Air Protein Transforms Thin Air into Juicy Meat

At 14, Yash Mehta built an affordable electronic braille reader, inspired by blind students in India, blending hardware, coding, and innovation to make reading accessible.

Teen Builds Affordable Braille Reader for Blind

Let’s be real—2024 had its challenges, but it also had its wins. The kind of moments that made us stop, smile, and remember what progress, resilience, and sheer human grit look like. As we charge into 2025, we’re sharing seven of our favorite innovation stories—ones that ignite optimism, celebrate breakthroughs, and remind us why the future is worth getting excited about. Because here’s the truth: good things did happen. And better things are coming.

Here’s to celebrating what worked—and building what’s next.

The work doesn’t stop here.

We’d love to hear from you.

Ziba is a human-centered design and innovation agency working closely with clients across every industry and region of the world.

Ziba kicked off our design leader speaker event series with Clive Grinyer, Head of Service Design at the 

 in London. Clive led the Portland design community in a lively discussion about the expanding role that service design and customer experience are playing in delivering differentiated and sustainable human-centered solutions in Europe and throughout the world.

“Poorly designed services are insidious in a way that poorly designed products are not.” — Clive Grinyer

An acknowledged expert in design thinking, customer experience, service design, and digital transformation, Clive leads programs at RCA that apply human-centered design methods with system thinking to envision and deliver new breakthrough solutions for business and government entities. Having begun his career as a design consultant, in addition to his responsibilities at RCA, today Clive is a strategic advisor on user experience for Bosch, Innovate UK, and the National Health Service (NHS). Prior to RCA, Clive has set up and led design innovation teams across many global companies including Barclays Bank, Cisco, Samsung, and the European telecommunications giant Orange.

If you'd like to discuss the future of Service Design or be invited to our next design leader speaking event, 

Service Design is Here! with Clive Grinyer, Head of Service Design at RCA 

Customer delight and loyalty start with great experiences. Prototyping service design experiences helps you better understand the customer, create buy-in and alignment, produce valuable improvements quickly and efficiently, and bring ideas closer to reality.

Learn how to create the service blueprints and playbooks to deliver those services, seamlessly. This helps mitigate risk, exposes problems and opportunities. And it’s fun too.

How to Prototype Service Design Experiences 

Ziba is excited to share we are now a certified 

, joining a growing global movement of companies dedicated to using business as a force for good.

To receive this certification, Ziba underwent a rigorous assessment administered by B Lab which measures and verifies several impact areas, including the environment, customers, community, and employees.


As a B Corporation and leader in this emerging economy we believe:

That we must be the change we seek in the world.

That all business ought to be conducted as if people and place mattered.

That, through our products, practices, and profits, businesses should aspire to do no harm and benefit all.

Ziba is committed to many more years of working sustainably and doing our best for each other and future generations.

Dedicated to Using Business as a Force for Good 

In designing for behavior change, creating a relevant and actionable feedback loop at the point of action is an effective method to help people modify their behavior.

If you’ve ever seen a sign on the side of the road with the words “Your Speed” posted above a large, digital numeric readout, then you’ve witnessed the power of relevant metrics. You probably slowed down a bit, too. In study after study in multiple countries, these radar-equipped Your Speed signs have proven more effective than speed traps and citations at curbing speeding.

Changing our behavior is made difficult by the simple fact that we’re often not paying attention to what we’re doing. After all, we perform dozens of different tasks every hour, from breathing to walking to deciding where to point our eyes. If we were consciously focused on all of it, we’d never get anything done.

Applying relevant metrics snaps us back to attention by creating a 

. The loop starts when you measure something that someone is doing, show the measurement to them, compare it to a desired result, and give them the ability to alter their behavior. When all of this happens in quick succession, we almost can’t help but modify what we’re doing.

This principle of providing actionable feedback at the point of action has shown up in a variety of digital experiences over the past few years, driven by smaller, cheaper sensors and processors, and faster networks. Wearable devices like the FitBit and the Nike Fuelband use relevant metrics to get people walking and exercising more; the dashboards in many hybrids and electric cars use a similar approach to encourage more efficient driving habits.

Sometimes, the best way to get people to change their behavior—whether that’s speeding less, walking more, or changing how they manage their fleet—isn’t to tell them what to do. Sometimes it’s better to simply show them what they’re doing, let them know what’s possible, then step back and let them do the changing themselves.

Stay tuned for our continuing series on Behavior Change, or 

Five Ways to Design for Successful Behavior Change: #5 Relevant Metrics

The current emphasis on Customer Experience is bewildering to me. Shouldn’t it have always been the focus? 

These days, not a week goes by without a client reaching out to us for Service Design, Digital Design, or User Experience Design. Before that, it was User Centered Design (UCD), and before that, Design Thinking. Some of these—Service, Digital, and UX Design—are distinct disciplines, and important enough that Ziba has spent years building our capacity to provide them at a world-class level. UCD and Design Thinking are simply principles of good design practice that have been packaged and marketed in a way that makes them sound innovative. All these terms, though, have at some point been a buzzword—a “flavor of the month” that’s been marketed and written about so much that companies become convinced they need it in order to stay competitive.

What gets lost in this frenzy to find the next big design trend is the customer, which is really the reason we’re designing in the first place. The Customer Experience (CX) is, in our opinion, the umbrella that all these other disciplines sit under and defining and implementing an effective CX strategy eclipses any other design task an organization might have.

Through hundreds of project engagements over the last 25 years, Ziba helped pioneer the “experience economy”, recognizing early on that the design of customer experiences is what matters, not the design of things. Of course, we had no idea what to call this approach, which today would be defined as CX and Service Design. We were simply pushing ahead to do what was best for our clients and their customers, and in the process helped evolve the field of Design (with a big D).

Outside In: The Power Of Putting Customers at the Center of Your Business

, the market research firm Forrester cites several examples of 

 over the previous two decades. Our role in transforming how FedEx interacts with in-person customers gets special attention, as an example of how research-driven insights can reveal small changes that have a big impact on the consumer experience. In 

naming Ziba as a global Service Design agency

, specializing in Fuzzy Front-end Innovation, Physical and face-to-face Experience Design and Digital Experience Design.

The work that earned us this recognition didn’t feel revolutionary at the time, just appropriate to the task at hand. When we started incorporating user research into product development in the late 80s, it wasn’t because User Research was the hot new thing at the time (it wasn’t). It was just the best way to get to a product with maximum business impact for our clients. The same was true when we brought brand archaeology into the front-end innovation process in the early 90s, to help frame opportunities more clearly. And in the late 90s, when products started being replaced by services, and services started moving online, we brought Digital and Service Design into our studio too. Not because of a pile of magazine articles, but because that’s what was needed to provide the right customer experience.

If the purpose of a business isn’t to serve customer needs and provide them with their desired experience, then what is it? Is there a business without a customer? I guess when there wasn’t much competition, the specifics of the customer experience could be left to chance, because there was little choice. But as goods and services proliferate, and information and access become global, it’s hard to think of a single category where customers don’t have alternatives and their experience is the most important thing.

So perhaps that’s the answer to the question of “Why CX now?”: As technology empowers consumers, more companies are finally waking up to the fact that a great customer experience is the only differentiator they have left.

Why CX now?

When the World Wildlife Fund (WWF) came to Ziba in 2020 to develop a campaign about reducing food waste in resorts, hotels, and cruise ships, they knew that public awareness campaigns have a mixed track record in terms of effectiveness. So they came to us looking for a new approach.

Awareness campaigns often make the mistake of assuming that people are uninformed, and that if they only knew the scope of the problem, they’d automatically change how they act. For a problem like food waste, this is a reasonable assumption: while most people know it’s better for food to get eaten than thrown out, its environmental impact is less well-known. Wasting food also wastes energy, water, land, and resources, and that has a long term effect on the planet.

, and just emphasizing that a bad thing is worse than you thought isn’t likely to change behavior. A campaign might have clever writing, great visual design, and a memorable message, but it’s up against a powerful opponent: inertia. People and institutions have set habits around the way they do things—including how they serve and consume food—and changing habits is hard.

So when Ziba partnered with WWF to develop the 

Toolkit for Communicating Food Waste to Guests

, we started by focusing on changing behaviors rather than making an argument or conveying a piece of information. Behavior change, after all, is part of most design problems, whether you’re trying to convince customers to embrace a new type of product, or design a health or fitness service that encourages healthier habits. If you view food waste through a similar lens, a whole new set of approaches snaps into view.

For one thing, we realized we needed to start the same way we do in most of our design projects: with research. For food waste, this meant meeting diners and guests where they were—at the hotel breakfast buffet, for instance— observing and interviewing them on how they responded to different messaging approaches. It also meant talking with guest services managers and waitstaff about their experiences, as well as running surveys and focus groups. 

What we learned was a little surprising. Everyone, from managers and servers to guests and diners, already wants to do their part to help reduce food waste. But they also have clear ideas of what they’re “supposed” to do in situations like a hotel buffet or cruise ship dining room. Doing what’s right for the planet is important for lots of people, but so is wanting to follow social norms, avoid extra effort, and enjoy the meal, cruise, or vacation they’ve spent so much money and effort planning.

Our research also showed that people like being part of the solution, even if it takes personal sacrifice—but the actions they’re asked to take need to line up with their own self-identity, and provide a positive emotional payoff. So they’re far less responsive to lectures and shaming, which can often result in defiance and dismissal.

The toolkit we designed celebrates the positive impact of decisions that guests make, and connects their actions to a larger, global movement. If you’ve ever seen those notecards in hotel rooms explaining more eco-friendly policies toward towel and linen laundering, you might’ve noticed how they talk about making good decisions for the planet, rather than dwelling on guilt and waste. They also present the more sustainable action as the default: you’re welcome to get fresh towels every day, but you have to ask for them.

Put the right message in the right place.

One of the best ways to ensure environmental considerations don’t get pushed aside is to put a relevant message right there, at the point of decision. When we have a moment to weigh our options, abstract considerations like sustainability become part of the decision. But in a busy buffet line, or when ordering from a rushed waiter, they’re easy to forget.

Be inspirational and directive, not prescriptive.

Finally, it’s crucial to acknowledge that every setting is unique, and the hospitality and brand managers who run them know them better than anyone. There’s a lot of inertia in the guest services industry, which is one reason change has been so slow. But these people are professionals, and just like their guests, they want to make choices that are better for the planet.

 aware of the food waste problem than most guests, because they see its cumulative effects first hand. But they also have a responsibility to not alienate their guests. That’s why the WWF toolkit includes an in-depth discussion of guest mindset and research findings, and it offers plenty of flexibility for managers to customize their own campaigns, or create one from scratch. 

The result has been overwhelmingly positive. By treating it as a behavior change campaign, and taking an audience-centered approach, we were able to deliver WWF something unusually accessible, customizable, non-preachy, and ultimately effective. The tools and mechanisms of behavior change are no longer a mystery — the real mystery is why it’s taking so long for the rest of us to start using them!

. If you have any questions or comments, contact us by sending an email to 

When the World Wildlife Fund (WWF) came to Ziba in 2020 to develop a campaign about reducing food waste...

Ziba x WWF

Ziba x WWF: Creating Better Messaging Campaigns Through Behavioral Design

Ideas

News and Events

Ziba has provided clarity of thought, a vision for what can be, a high commitment to creativity, and the help and guidance for us to figure out how to make our dreams happen and get into the hands of consumers.

Whether the answer is a new strategy, a suite of services, or even a completely new product line, we find the clarity you need to move forward with confidence.

Strategy

Asking someone what they want is pointless, but knowing what they need is critical.

Insights

Strategic design only works when it meets the needs of your consumers and your organization.

Design

A great idea is just an idea until it meets the real world, and we’ve spent decades getting the last mile exactly right.

Development

See the big picture more clearly, and the details more sharply.

A new approach to service and messaging for the 50+, that empowered a 38-million-member nonprofit to stay true to its core purpose.


An ecosystem of house branded accessories beats e-commerce with flexibility and customization.

A new brand of outdoor gear designed for good times. 

A redesigned retail space becomes a destination for fitness and wellness-seekers.

Bringing a beloved brand into the modern era demands a thoughtful, more sustainable redesign—and a deep understanding of why loyalists love it.

A flexible interactive display platform that turns a physical product into a thrilling digital/analog experience.

We design experiences. So you can build relationships.

See the big picture more clearly, and the details more sharply.

250+

Awards and Accolades Won

3,452

Projects and Solutions Delivered

15K+

People Engaged in Research

276

Patents Granted

250+

Awards and Accolades Won

3,452

Projects and Solutions Delivered

15K+

People Engaged in Research

276

Patents Granted

250+

Awards and Accolades Won

Ideas

Work

Work